The Inner Gamer,

206: Apex Legends, Death Stranding & Creative Marketing in Games

February 11, 2019

Respawn Entertainment dropped a bombshell on everyone with the surprise reveal of Apex Legends. It’s a free-to-play Battle Royale game that goes up against Fortnite, PUBG and even Overwatch. We played a ton of it and have a lot to see about how this game brings some new quality of life changes that help evolve the genre forward.

In our news, a film director calls Death Stranding a “miracle.” Xbox Live is coming to the Switch, Android and iOS for some reason and we speculate why. Meanwhile, Pennsylvania politicians want to tax violent video games as if that would solve the problem.

Our discussion is stemmed from Apex Legends and how they had no lead up marketing for this game and how successful it was. How can this concept be replicated in other games? What about Cyberpunk 2077 being quiet then releasing a 45 min gameplay trailer before going quiet again? How about when P.T. came out of nowhere promoting Silent Hills? There are many different creative ways developers have marketed games. We explore all of these and how they can be applied to future games to put more focus on the game itself rather than the marketing campaign.

Check out our favorite video clips from the news every Thursday at our YouTube Channel.

Show Notes
  • 2:28

    Apex Legends

  • 31:44

    Gaming News

  • 56:28

    Creative Marketing in Video Games

  • 1:18:45

    Upcoming Video Game Releases

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The Inner Gamer is a podcast built for the casual gamer. Your weekly dose of video game news, reviews, opinions and discussions every Tuesday. Like what you hear? Share our podcast with your friends! Also be sure and subscribe to our podcast on iTunes and leave us a review! You can find all of our social channels and contact us at


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